
“Behind every successful brand lies a compelling story—one that inspires, engages, and transcends business goals to create unforgettable experiences.”
About Me
For over 15 years, I’ve helped brands forge deeper connections with their audiences by crafting creative strategies, compelling content, and conversion-driven visual assets across digital and print media. From immersive storytelling to integrated campaigns, every touchpoint is an opportunity to engage, persuade, and delight—and I’ve loved every minute of it.
My imagination is always at work—dreaming up bold campaign ideas, then bringing them to life through striking visuals, thoughtful design, and purposeful motion. Storytelling is at the heart of what I do, blending strategy with creativity to make a measurable impact for the brands we believe in.
As a creative leader, I champion a culture of learning, collaboration, and fearless experimentation. I believe the best breakthroughs happen when teams feel empowered to take risks and push boundaries in pursuit of great ideas.
Specialities
Creative Strategy
Brand Strategy | Branding Design
Art & Creative Direction
Integrated Campaigns (ATL/BTL)
Advertising
Storytelling & Content Development
Digital Marketing & Design
Social Media Marketing
Graphic Design (Illustrator, Indesign, Photoshop, XD, Figma)
Video Editing (Premiere Pro)
Generative AI
AI Content Creation
Prompt Engineering
Team Leadership
Cross-Functional Collaboration
Creative Team Management
Project Management
Brands I've Work With
Awards
Dragons of Asia 2021, GOLD
Best Integrated Marketing Campaign - EquitiesFirst
Dragons of Asia 2021, Blue Dragons
Best Campaigns by Country - EquitiesFirst
Dragons of Asia 2021, Black Dragons
Best Brand Building and/or Awareness Campaign - EquitiesFirst
In2 SABRE Awards 2021
Branding and Identity- including logo and other design work - EquitiesFirst
The SABRE Awards 2021
Financial Services with Ruder Finn Asia - EquitiesFirst
The SABRE Awards 2019
Best Digital Video
HSBC With RFI Asia
APEX Award of Excellence 2017
Most-Improved – Badges Magazine for
The Hong Kong Jockey Club
MPAS Award 2015
Trade Front Cover of the year –
Frontline for HomeTeam NS
Content Marketing Awards 2014
Most-Improved Design – Frontline for
HomeTeam NS
APEX Award 2015
Grand Award for One-of-a-Kind Publications – Nanyang Polytechnic Choices 2014
Marketing Magazine Award 2012
Luxury Magazine of the year 2012 – Singapore Tatler