“Behind every successful brand lies a compelling story—one that inspires, engages, and transcends business goals to create unforgettable experiences.”

About Me

For over 18 years, I’ve helped brands connect deeply with their audiences by crafting creative strategies, compelling content, and striking visual assets across digital and print media. And I’ve loved every minute of it.
My imagination is always at work—dreaming up campaign ideas, then turning them into reality through powerful visuals and motion. Storytelling is at the heart of what I do, blending strategy with creativity to make an impact for brands we love.
As a creative leader, I foster a culture of learning, collaboration, and bold experimentation. I believe the best breakthroughs happen when teams feel empowered to take risks and push boundaries.
Along the way, I’ve been fortunate to learn from incredible mentors whose wisdom still guides me today. I’m grateful for every lesson and always excited to connect with fellow creatives.

Specialities

  • Omni-Channel Marketing Campaigns: Digital / Content / Social Media / Event & Exhibition

  • Brand & Creative Strategy

  • Creative & Art Direction

  • Generative AI

  • Advertising

  • Photography / Videography

  • Gourmet / Fashion / Product Styling

Brands I've Collaborated With

  • The Macallan (Edrington Group)

  • L'Oreal Group (Skincare)

  • Shein.com (Fashion Wear)

  • EquitiesFirst

  • HSBC

  • Dah Sing Bank

  • Bupa Global Health Insurance

  • Marriott International

  • The Hong Kong Jockey Club

  • DFI Group: 7-11 & Mannings

  • Resorts World Sentosa

  • Dynasty Club Hong Kong

  • Hong Kong International Airport

  • The Peninsula Hong Kong

  • Singapore Airlines

  • Jetstar Airways

  • Thai Airways

  • Singapore Tatler

  • Singapore Civil Defence Force

  • Singapore Business Federation

  • Nanyang Polytechnic

  • The Derby Bar

  • Goods of Desire

Awards

Dragons of Asia 2021, GOLD
Best Integrated Marketing Campaign - EquitiesFirst

Dragons of Asia 2021, Blue Dragons
Best Campaigns by Country - EquitiesFirst

Dragons of Asia 2021, Black Dragons
Best Brand Building and/or Awareness Campaign - EquitiesFirst

In2 SABRE Awards 2021
Branding and Identity- including logo and other design work - EquitiesFirst

The SABRE Awards 2021
Financial Services with Ruder Finn Asia - EquitiesFirst

The SABRE Awards 2019
Best Digital Video
HSBC With RFI Asia

APEX Award of Excellence 2017
Most-Improved – Badges Magazine for
The Hong Kong Jockey Club

MPAS Award 2015
Trade Front Cover of the year –
Frontline for HomeTeam NS

Content Marketing Awards 2014
Most-Improved Design – Frontline for
HomeTeam NS

APEX Award 2015
Grand Award for One-of-a-Kind Publications – Nanyang Polytechnic Choices 2014

Marketing Magazine Award 2012
Luxury Magazine of the year 2012 – Singapore Tatler