About
“Behind every successful brand lies a compelling story—one that inspires, engages, and transcends business goals to create unforgettable experiences.”
For over 18 years, I’ve helped brands connect deeply with their audiences by crafting creative strategies, compelling content, and striking visual assets across digital and print media. And I’ve loved every minute of it.
My imagination is always at work—dreaming up campaign ideas, then turning them into reality through powerful visuals and motion. Storytelling is at the heart of what I do, blending strategy with creativity to make an impact for brands we love.
As a creative leader, I foster a culture of learning, collaboration, and bold experimentation. I believe the best breakthroughs happen when teams feel empowered to take risks and push boundaries.
Along the way, I’ve been fortunate to learn from incredible mentors whose wisdom still guides me today. I’m grateful for every lesson and always excited to connect with fellow creatives.
specialities
Omni-Channel Marketing Campaigns - Digital / Content / Social Media / Event & Exhibition
Brand & Creative Strategy
Creative & Art Direction
Advertising
Photography / Videography
Gourmet / Fashion / Product Styling
Grilled Beef & Cheese Burger :)
Mad SOFTWARE Skills
AI Generative Imagery & Video
Photoshop
Illustrator
InDesign
Premiere Pro
XD
InVision
Sketch
Figma
Keynote
Awards
Dragons of Asia 2021, GOLD
Best Integrated Marketing Campaign - EquitiesFirst
Dragons of Asia 2021, Blue Dragons
Best Campaigns by Country - EquitiesFirst
Dragons of Asia 2021, Black Dragons
Best Brand Building and/or Awareness Campaign - EquitiesFirst
In2 SABRE Awards 2021
Branding and Identity- including logo and other design work - EquitiesFirst
The SABRE Awards 2021
Financial Services with Ruder Finn Asia - EquitiesFirst
The SABRE Awards 2019
Best Digital Video
HSBC With RFI Asia
APEX Award of Excellence 2017
Most-Improved – Badges Magazine for
The Hong Kong Jockey Club
MPAS Award 2015
Trade Front Cover of the year –
Frontline for HomeTeam NS
Content Marketing Awards 2014
Most-Improved Design – Frontline for
HomeTeam NS
APEX Award 2015
Grand Award for One-of-a-Kind Publications – Nanyang Polytechnic Choices 2014
Marketing Magazine Award 2012
Luxury Magazine of the year 2012 – Singapore Tatler
CLIENTS
The Macallan (Edrington Group)
L'Oreal Group (Skincare)
Shein.com (Fashion Wear)
EquitiesFirst
HSBC
Dah Sing Bank
Bupa Global Health Insurance
Marriott International
The Hong Kong Jockey Club
Resorts World Sentosa
Lovemark
Dynasty Club Hong Kong
Hong Kong International Airport
Hotel Jen Hong Kong
Cafe Malacca Hong Kong
Singapore Airlines
Jetstar Airways
Thai Airways
Singapore Tatler
Singapore Civil Defence Force
Singapore Business Federation
Nanyang Polytechnic
The Derby Bar
Goods of Desire
Lucy
Circo