“Behind every successful brand lies a compelling story—one that inspires, engages, and transcends business goals to create unforgettable experiences.”

About Me

For over 15 years, I’ve helped brands forge deeper connections with their audiences by crafting creative strategies, compelling content, and conversion-driven visual assets across digital and print media. From immersive storytelling to integrated campaigns, every touchpoint is an opportunity to engage, persuade, and delight—and I’ve loved every minute of it.

My imagination is always at work—dreaming up bold campaign ideas, then bringing them to life through striking visuals, thoughtful design, and purposeful motion. Storytelling is at the heart of what I do, blending strategy with creativity to make a measurable impact for the brands we believe in.

As a creative leader, I champion a culture of learning, collaboration, and fearless experimentation. I believe the best breakthroughs happen when teams feel empowered to take risks and push boundaries in pursuit of great ideas.

Specialities

Creative Strategy 
Brand Strategy | Branding Design
Art & Creative Direction
Integrated Campaigns (ATL/BTL)
Advertising
Storytelling & Content Development

Digital Marketing & Design
Social Media Marketing
Graphic Design (Illustrator, Indesign, Photoshop, XD, Figma)
Video Editing (Premiere Pro)

Generative AI
AI Content Creation
Prompt Engineering

Team Leadership
Cross-Functional Collaboration
Creative Team Management
Project Management

Brands I've Work With

Awards

Dragons of Asia 2021, GOLD
Best Integrated Marketing Campaign - EquitiesFirst

Dragons of Asia 2021, Blue Dragons

Best Campaigns by Country - EquitiesFirst

Dragons of Asia 2021, Black Dragons

Best Brand Building and/or Awareness Campaign - EquitiesFirst

In2 SABRE Awards 2021

Branding and Identity- including logo and other design work - EquitiesFirst

The SABRE Awards 2021

Financial Services with Ruder Finn Asia - EquitiesFirst

The SABRE Awards 2019
Best Digital Video
HSBC With RFI Asia

APEX Award of Excellence 2017

Most-Improved – Badges Magazine for
The Hong Kong Jockey Club

MPAS Award 2015
Trade Front Cover of the year –
Frontline for HomeTeam NS

Content Marketing Awards 2014
Most-Improved Design – Frontline for
HomeTeam NS

APEX Award 2015
Grand Award for One-of-a-Kind Publications – Nanyang Polytechnic Choices 2014

Marketing Magazine Award 2012
Luxury Magazine of the year 2012 – Singapore Tatler