The Art of Fine Brews – Royce Coffee & Tea
The Challenge
Royce Coffee & Tea needed a brand identity that reflected their premium, artisanal quality and modern sophistication while standing out in a crowded market. Their outdated branding lacked appeal to younger, discerning consumers.
The Solution
A navy and milky blue marble palette paired with gold foil accents evokes modern sophistication and artisanal craftsmanship. A minimalist logo—merging a coffee droplet and cup silhouette—anchors the brand, complemented by clean sans-serif typography
Sustainable packaging features the signature marble texture on recycled materials, with seasonal editions highlighted by subtle gold detailing. Supporting visuals and moody photography convey the richness and craft of the coffee experience.
This refined, versatile system appeals to discerning coffee connoisseurs seeking elegance in every detail.
Role: Visual Identity Design, Creative & Art Direction
The Result
+12% increase in premium coffee sales following the launch of the new visual identity
+38% boost in brand recall, with customers recognising the distinctive marble and gold accents
“Elevating Royce Coffee & Tea from ordinary to extraordinary—our milky blue marble-and-gold design language brewed a 38% surge in brand recall and a 12% rise in premium sales.”
