Every Moment Within Reach - DSB Advertising Campaign
The Objective
Introduce Dah Sing Bank’s (DSB) tailored digital banking solutions to key segments—YOU Banking (starters), VIP Banking (HNW clients), and CBD Banking (businesses)—to boost conversions and capture market share.
The Solution
While others compete on convenience, Dah Sing Bank redefines digital banking by empowering your life's most meaningful moments. From marriage celebrations to family milestones and entrepreneurial dreams, we deliver banking that adapts to your needs—not the other way around.
Our intuitive digital services give you more than transactions; they provide the freedom and confidence to focus on what truly matters. Every moment within reach – 時與刻 觸手可得.
Role: Creative Strategy, Creative & Art Direction, Story Narrative, Design
The Result
5% increment of conversion within 4 months
3.1m video views
160,000 Social Media Engagement
376% surge in April 2021 Google search volume
Storytelling
TV Commercials
YOU Banking
VIP Banking
Business Banking
Hong Kong Wide OOH
Digital Advertising
Key Visuals
“My creative strategy uncovered the emotional truth behind money, transforming Dah Sing Bank into a catalyst for life’s milestones—delivering 5% more conversions, 3.1M video views, and a 376% search spike. When creativity connects brands to human moments, numbers follow.”