Dah Sing Bank - Where Banking Feels Like Magic
The Challenge
To forge meaningful connections with our audience by introducing Dah Sing Bank e-banking solution that not only converts but cultivates enduring brand loyalty.
The Solution
We created "Magic Moments - 大新隨身，魔法成真" – a spellbinding campaign where Dah Sing Bank made financial headaches disappear with a snap of your finger. Advertised over Social Media Platform and OOH, this 8-part video series transformed banking struggles into delightful mini-dramas:
"Settle Up Sorcery" – Mahjong losers instantly transfer winnings, no awkward cash exchanges
"Jet-Set Jinyu" – A traveller's currency exchange happens in a blink through the bank app, leaving more time for adventure
"Bill Abracadabra" – A frustrated man "vacuums" scattered bills into his iPad, where they magically organize into clear digital statements
Role: Creative Strategy, Creative & Art Direction, Story Concept, Design
The Result
Successfully boosted customer acquisition by 15% in just 4 months via e-Express sign up
12% growth in mobile active users
Over 5% social media engagement rate
“Turning banking hassles into magic moments—15% more customers, 12% more mobile users, and 5x the engagement. Proof that when banking feels like a spell, loyalty follows.”
