Inspiration & Creative Process

As a visual architect, I conceive and execute elevated narratives for luxury brands—from initial sketched concept to final pixel. My process is uncompromising: deep brand study informs original creative direction, which I then bring to life through hands-on styling, photography, and retouching. Every element—from the tension in a fabric fold to the placement of a product—is deliberately styled by my hand to express the brand’s essence with arresting precision.

Beyond the studio, I seek urban poetry through my lens—Santorini’s blue-and-white curves, Japan’s culture, and Hong Kong’s electric soul: neon-lit streets and towering skylines. These city symphonies sharpen my eye and fuel the artistry behind my photography.

Role: Creative Concept, Art Direction, Photography