The Challenge

Lucy Bar aimed to stand out as Asia’s premier lounge for elite socialites. With rotating cocktails and avant-garde mixes, the challenge was crafting a brand identity that matched its innovation—conveying exclusivity, sophistication, and immersive luxury.

The Solution

To craft a distinctive, luxurious brand identity for Lucy Bar—an elite cocktail bar with a rotating menu concept—aimed at high-society clientele seeking an immersive, upscale nightlife experience.

• Logotype: A bespoke logo with flowing contours, reflecting both fluid mixology and the bar’s sensuous atmosphere.

• Colours: A bold neon-pink core paired with deep neutrals to evoke modernity, vibrancy, and high-gloss elegance.

• Typography: Elegant yet contemporary — refined sans-serif pairings that strike a balance between understated sophistication and modern minimalism.

• Photography: Luxuriously styled imagery with dramatic lighting and curated scenes — spotlighting cocktails, mood, and moments in a cinematic, editorial tone.
  

Role: Creative & Art Direction, Brand Identity Design

The Result

Lucy Bar emerged as a magnetic destination for the region’s tastemakers — a brand experience where modern luxury meets artistic expression, visually and experientially.