The Objective
To forge meaningful connections with our audience by introducing DSB e-banking solution that not only converts but cultivates enduring brand loyalty.
The Solution
We created "Magic Moments - 大新隨身，魔法成真" – a spellbinding campaign where Dah Sing Bank made financial headaches disappear with a snap of your finger.
This 8-part video series transformed banking struggles into delightful mini-dramas:
• "Settle Up Sorcery" – Mahjong losers instantly transfer winnings, no awkward cash exchanges
• "Jet-Set Jinyu" – A traveler's currency exchange happens in a blink through the bank app, leaving more time for adventure
• "Bill Abracadabra" – A frustrated man "vacuums" scattered bills into his iPad, where they magically organize into clear digital statements
From bus stops to social feeds, we transformed mundane banking into moments of wonder. No wands needed – just smart solutions that made everyday finances feel truly magical and effortless.
My Role
Campaign Lead, Social Media Strategy, Stories, Creative & Art Direction
The Result
• Successfully boosted banking customer acquisition by 15% in just 4 months through e-Express sign up
• 10% growth in mobile active users
• Over 5% social media engagement Rate