The Objective

As Singapore’s definitive luxury publication, Singapore Tatler showcases the pinnacle of elite society through masterful storytelling—spanning fine dining, arts, travel, fashion, and luxury real estate. Our mission: to reimagine its design and advertorial approach, crafting a sophisticated and aspirational experience for the world’s most discerning audience.

The Solution

We crafted bespoke, high-end content tailored exclusively for ultra-high-net-worth individuals, seamlessly blending print and digital luxury. The art direction redefined Singapore Tatler’s visual language with:

• A Bold, Modern Aesthetic – Clean layouts with generous white space, allowing photography and typography to command attention.

• Refined Typography – A sophisticated mix of serif and sans-serif fonts to balance elegance with contemporary edge.

• Signature Red Accents – Strategically used to reinforce Tatler’s iconic branding while adding dynamism to editorial spreads.

• Luxury Styling & Composition – Curated fashion editorials (Hermès, Rolex), gourmet features, and interiors shot with cinematic lighting and deliberate negative space to evoke exclusivity.

• Editorial Hierarchy – Intuitive yet striking section breaks, pull quotes, and caption treatments to guide readers through immersive storytelling.

Role: Creative & Art Direction, Design & Layout

The Result

Inspired by high-end coffee table books, the redesign elevated every touchpoint—from cover designs with embossed foil detailing to digital layouts optimized for a seamless luxury experience. The result was a visually cohesive, aspirational world that resonated with elite audiences and luxury advertisers.